Privacy policy

Last updated: August 11, 2026

V€LAD operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). V€LAD is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information", we mean information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been anonymized so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal information, including derived information from these categories, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction information, payment method, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, place in your cart, add to your wish list, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with us, including the information you include in your communications with us, for example when you submit a customer support inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device, when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we use them to enable certain technologies, and when they collect or process your personal information on our behalf.
• From our partners or other third parties

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• To provide, tailor, and improve the Services. We use your personal information to provide the Services to you, including to fulfil our contract with you, to process your payments, to prepare your orders, to remember your preferences and items you're interested in, to send notifications related to your account, to process purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange shipping, to enable any returns and exchanges, to allow you to write reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you've previously purchased or added to your cart and other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and purchase experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and create an account, you are responsible for safeguarding your account information. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you. We use your personal information to provide customer support to you, to respond to you, to provide effective services to you, and to maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to a valid legal process, including requests from law enforcement or government agencies, to investigate or participate in the preparation of civil litigation, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).
• With business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity with different merchants and websites.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, for example to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide the Services to you and improve them. Information you submit to the Services is transferred to and shared with Shopify, as well as third parties who may be located in countries other than the one you live in, in order to provide the Services to you and improve them. In addition, to protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, together with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, together with other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights in relation to the use of your personal information for these purposes. If you would like to learn more about how Shopify uses your personal information and what rights you may have, you can visit Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights with respect to your personal information here: Link to Shopify's Privacy Policy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to their use of it by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services to you, to comply with legal obligations, to resolve disputes, or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, they only apply in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to access/know. You may have a right to request access to personal information that we hold about you.
• Right to delete. You may have a right to request that we delete personal information we hold about you.
• Right to correct. You may have a right to request that we correct inaccurate personal information we hold about you.
• Right of portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. If you would like to learn more about how Shopify uses your personal information and what rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to confirm your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you wish to file a complaint about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details provided below, or you may file your complaint with your local data protection authority. For the EEA, you can find a list of the supervisory authorities responsible for data protection here.

International transfers

Please be aware that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +45 93 95 65 65, email us at hello@shopvelad.com, or contact us at Skagensvej 83, 9881 Bindslev, Denmark. Under applicable data protection laws, we are the data controller of your personal information.